Policy Basics
When the policy applies, what ISED does, and why the value proposition matters.
Read the policy overviewDefence Procurement Strategy
We help Canadian companies understand the Industrial and Technological Benefits ecosystem, position capabilities under the right value proposition pillars, and prepare for conversations with primes, obligors, and defence-market partners.
Support primes before award through the VP or after award through ITB fulfillment.
Capability positioning and Canadian Content Value are central to ITB relevance.
Canadian SMBs can be strategically attractive under ITB tools and incentives.
We help convert technical capability into a procurement-facing commercial story.
What This Section Covers
Canadian companies usually need help with fit, positioning, vocabulary, and business development sequence. This section is designed for contract-seeking firms that want to understand how to become useful inside the ITB ecosystem.
When the policy applies, what ISED does, and why the value proposition matters.
Read the policy overviewThe three concepts most companies need to understand before they approach primes seriously.
Learn the core conceptsHow Canadian firms enter before award, after award, and through prime-contractor relationship building.
See the pathwaysHow We Help
The strongest ITB support is not generic business development. It is a mix of policy interpretation, capability positioning, transaction logic, and market-facing readiness.
We map your offer against KICs, value proposition pillars, and likely defence-market relevance.
We help clarify whether your Canadian cost structure supports stronger ITB attractiveness.
We help companies present themselves in a way primes can evaluate and use.
We help focus on realistic pathways instead of unfocused defence-market chasing.
Explore The ITB Section
Page 01
What ITB is, when it applies, and which government actors matter.
Page 02
How the core scoring and transaction concepts affect supplier positioning.
Page 03
The two practical routes Canadian firms use to enter the ITB ecosystem.
Page 04
What your company should be able to show before outreach to primes or obligors.
We can help assess your readiness, your KIC fit, your Canadian-content strength, and the most realistic pathway into the defence procurement ecosystem.